Post by afsanamimi12 on Nov 16, 2024 0:50:48 GMT -5
(Statista) India has the largest number of WhatsApp users (over 530 million), with Indonesia coming in second. (Statista) Hispanic Americans are the largest users of WhatsApp in the US, at 46%, significantly above blacks (23%) and whites (16%). (Statista) Most users come from urban and suburban areas, with fewer in rural regions. In the US, 33% of WhatsApp users have post-university education, 20% have college degrees, and another 20% have a high school diploma. (Statista) WhatsApp for business and marketing WhatsApp's business had reached more than 200 million monthly active users by 2023, up from 50 million in 2020. The app thus quadrupled its number of active users in three years.
(WhatsApp) WhatsApp is fast becoming a whatsapp marketing service premier platform for businesses to engage with their customers. business catalog monthly to discover products and services. (Meta) WhatsApp is among the top four most popular platforms consumers use to discover new products (the others being Instagram, Facebook, and Messenger). In 2021, these platforms were the primary discovery channels for 64% of consumers. (Meta) Messages sent through the WhatsApp Business API have a 99% open rate , far exceeding the average email open rate, which remains just above 21%. (Telemedia) 65% of people feel safer texting companies than sending an email. (Sanuker) A whopping 83% of consumers use messaging apps to contact businesses and learn about their products and services.
(Zendesk) Even more surprising, 75% of these consumers make purchases after using a messaging app, indicating a high conversion rate. (Zendesk) Additionally, 67% of people now expect to communicate with businesses through messaging apps, rather than traditional methods like email or phone calls. (Zendesk) Abandoned carts and app abandonment occur when customers leave without completing purchases or registrations. With WhatsApp marketing and automated recovery notifications, you can recover 60% of abandoned carts , effectively re-engaging customers. (Economic Times) People often contact businesses via WhatsApp for customer support . Other reasons include pre-sale assistance, community engagement, and participation in giveaways and games. (WhatsApp) Businesses that sell exclusively through WhatsApp have a repeat customer rate of 68% .